Your business grew. The website didn’t.

A cosmetic refresh can leave the same structural problems underneath. I start by finding what the current site is making customers work too hard to understand.

Then the redesign is organized around proof, service paths, conversion points, ownership and measurement — while preserving what is already useful.

• PositioningMake the business’s real depth, credibility and differentiation obvious early.
• Information architectureSeparate audiences and services so customers can find the path that fits them.
• ProofUse real work, credentials, reviews, projects and outcomes instead of generic template claims.
• Migration planningProtect domains, analytics, search equity and critical content while the new site replaces the old one.